Fagus-GreCon strengthens its Local-for-Local strategy

GreCon China is expanding its local manufacturing and service capabilities. At the end of July, a VDMA delegation visited the site to learn more about its future direction.
 

At the end of July, GreCon China welcomed a senior delegation from the VDMA, led by VDMA President Bertram Kawlath. The discussions focused on how Fagus-GreCon can align its international technological expertise even more closely with the requirements of the Chinese market.

Bertram Kawlath particularly emphasised the value of the open exchange:

“Thank you for your hospitality and the open discussion – it helps the VDMA move forward and define its position. From an entrepreneurial perspective, I find this approach very interesting, and I appreciate your courage in moving in the right direction.”

Shorter routes and solutions tailored to local requirements

Fagus-GreCon is strengthening its Local-for-Local strategy and further expanding the role of its site in China. In future, localised products will be manufactured in China for the Chinese market and for neighbouring regions with comparable market profiles.

For customers, this approach primarily means shorter routes and solutions that are more closely aligned with local processes, standards and operating conditions. Manufacturing, service and maintenance are provided locally, enabling GreCon China to respond more quickly and tailor its solutions more closely to specific market requirements.

During the visit, GreCon China presented SPARKSTAR CONTROL as an example from its local product portfolio.

[Find out more about GreCon SPARKSTAR CONTROL]

The Local-for-Local approach complements the Fagus-GreCon Group’s existing international product strategy. Products manufactured in Alfeld will not be replaced, nor will existing production be relocated from Germany to China. Manufacturing in Alfeld will continue. Instead, additional high-quality, market-specific solutions are being developed in China to extend the existing portfolio.

“Local-for-Local is not a replacement for our existing structures, but a targeted extension of our international corporate strategy. We combine the technological expertise of the entire Fagus-GreCon Group with local market knowledge to create additional solutions for China and neighbouring regions,” says Alexander Kuppe, Managing Director of Fagus-GreCon.

“Our customers expect products that deliver a high level of technical performance while also meeting the specific requirements of their local markets. Local manufacturing, service and maintenance allow us to respond more quickly and align our solutions even more closely with market needs,” adds Timo Ren, Managing Director of GreCon China.

With this approach, Fagus-GreCon is strengthening its international organisation and developing GreCon China into an increasingly important part of the Group. The site combines local implementation with the technological expertise and experience of the Group as a whole.