Clear structure and improved user guidance, easy access to expanded contents and modern design - numerous factors were in the focus when modernising the website. New features and functions make it easier for visitors to find their way through the comprehensive website. Besides the two business areas of fire protection with spark detection and extinguishment systems, and measuring technology with inline, laboratory and scanner systems, the worldwide customer service is now also represented with a user-oriented range of information on www.grecon.com. An optimised menu and improved guidance see to an intuitive navigation. For that, GreCon integrated index pages with image links which show coherent topics at a glance.
For the company, the new heading "Industries" also represents an important revaluation. It introduces known and new concepts of fire protection and measuring technology. Under the heading "Information", the interested website visitor finds further information e.g. on recent press releases, information on training dates of the GreCon Academy or external events such as trade shows. On the product pages, illustrative product and image films, such as the new video "spark detection and extinguishment systems simply explained", support the visualisation. All contributions can also be found on GreCon's own YouTube channel (www.youtube.com/greconvideo). For the specialist of spark extinguishment systems, it was also important to be able to enter into dialogue with the website user. Enquiries, feedback and comments can now be sent to the company directly via the website.
A substantial improvement of the global website of GreCon is the addition of the Spanish language to the German and English languages. "We react to an increasing demand for our products from Spanish-speaking areas." explains Willy-Sebastian Metzger, Marketing Manager of GreCon. After the branch offices in Russia, England and France have been integrated in the corporate design in the course of the re-launch, the next steps are already planned. "We will also create extensive, modern websites for our subsidiaries in the USA and China soon. They will be consistent with the new GreCon website." says Metzger about further plans of GreCon.